Setting a creative strategy and relevant measurement method to ensure the campaign is a success.
Storm can offer extensive experience in all aspects of direct mail, starting at defining the correct target audience groups and demographics to ensure the campaign is focused. Once this is in place then we can start to look at the creative strategy aimed at creating a desire to buy, utlising your key benefits in an engaging and unique fashion.
This strategy also looks at the customer journey and highlights all touchpoints throughout the proposed campaign. This ensures all areas and communication channels are utlised to maximise the response rates. We have delivered as much as much as a 53% response rate for an integrated campaign for RBI and a return on investment of over 500% for an innovative 3D puzzle.
We can also manage the quality control through print, fulfilment and distribution.