To highlight and share best practice, we've created 'Agency': a magazine aimed at exploring and communicating the myriad issues faced by marketeers across different industries, including travel, construction, pharmaceutical, financial and public services.
Our launch edition leads with the global rebranding challenges faced by Air Partner plc and also includes marketing insight from Osborne, one of the UK's leading family-owned construction, civil engineering and property services companies. We also talk to SaxonWeald - a Sussex-based housing association - about the challenges of communicating with a broad and diverse audience.
Our lead story demonstrates how one company, Cynergin, took the decision to rebrand and raise their proﬁle within a highly specialised marketplace, using research as a foundation for future growth. We also talk to New Image Stone about how they took control of their image using PR and online activity.