Converge

Converge - a naming and brand identity project for a global aviation conference.

Strategy

To launch an ongoing annual industry conference in Portugal including a brand through an integrated campaign.

Explored sector and industry word association and launched 'Converge Forum', targeted audience through a personalised direct mail campaign across both on and off-line communication channels, implemented competition and created an industry magazine.

Results

We generated a 11.5% response rate which resulted in 300 delegate attendees.

Planning a branding excercise?

Discuss your project with Storm. Please email:  joanna.ross@stormcp.co.uk