Adpacks
Identity and role out for a new recruitment advertising programme developed by Reed Business Association. Launch elements included, direct mail, advertising and a targeted email campaign.
Strategy
To explore and launch a new way to sell recruitment advertising space to Media Buying Agencies.
Ideas
Launched the 'adpacks' brand and selling strategy. Introducing a bundle approach to sell recruitment media space, launched industry event and integrated direct mail campaign to media agencies.
Results
This integrated campaign lead to a sales increase of 83% over the 6 week launch. Also generated a 53% response rate from initial mailing.
Looking for Direct Mail ideas?
Discuss your project with Storm. Please email: joanna.ross@stormcp.co.uk
