News from Storm Creative

Sightsavers direct mail campaign

Storm recently completed a direct mail campaign pack for Sightsavers which was the first campaign to be produced following their re-brand and new brand guidelines.

The pack consisted of a letter, donation form, reply paid envelope and 12 page campaign brochure which highlighted the shortage of trained eye care workers in Africa and Asia. Sightsavers is taking steps to tackle the shortage by raising £100,000 towards the funding of seven training projects across sub Saharan Africa and Pakistan.

Link: Sightsavers