Browse through our news, views and cool stuff we've seen.

Get in touch and let us know if you've seen anything that we haven't and is worth a mention.

  • 22
    Feb
    Is your website secure enough for Google?

    Is your website secure enough for Google?

    You don’t need me to tell you how dominant and powerful Google is when it comes to the web. Around 74% of web browsing in January 2017 was via Chrome (see http://www.w3schools.com/browsers/) - and chances are you’re using it to read this.

  • 31
    Jan
    Older browsers - do we still need to support them?

    Older browsers - do we still need to support them?

    Whilst modern techniques like CSS3 and HTML5 aren’t available in IE8, the use of these techniques allows you to give the best user experience in modern browsers.

  • 27
    Jan
    What's your brand DNA?

    What's your brand DNA?

    If you charge for your products and/or services and operate in a competitive market, you are a brand. Every business can differentiate in some way that is relevant to the marketplace. If you look closely enough, there’s always something that is significant to prospects and customers that they can’t get from your competitors.

  • 23
    Jan
    Image resolution - getting it right

    Image resolution - getting it right

    In order to understand how best to supply your designer with the correct quality images to use, we first need to cover the basics. If you’re working on a website, email or on-screen presentation, the file resolution required is much lower than that required for a printed job such as a brochure, advert or catalogue. But that shouldn’t stop you always finding the best resolution image you can.

  • 17
    Jan
    Walking on thin ice

    Walking on thin ice

    Last Thursday, rather bleary eyed I must admit, I arrived at Hassocks railway station at 07.30 wearing - as instructed - warm clothes and walking shoes. Having only received a foam fox mask - by far and away the most cryptic invitation clue to date - I had absolutely no idea what to expect.

  • 12
    Jan
    Jump in my car

    Jump in my car

    We’ve been checking out the new Honda ride-sharing concept car - the NeuV - [pronounce noo-vee] - it looks very cool and almost Knightrider-like.

  • 09
    Jan
    7 logo design trends to look for this year

    7 logo design trends to look for this year

    If you’re looking to start the new year with a new logo for your business, whether you’re just starting out or looking to update an asset you’ve had for years, then these seven trends for logo design in 2017 might be worth a look.

  • 03
    Jan
    Bring it on

    Bring it on

    We hope you all had a fantastic Christmas and New Year and that getting back to the office wasn't too much of a struggle.

  • 15
    Dec
    'Twas just before Christmas, and all through the house...
  • 13
    Dec
    An infographic about infographics

    An infographic about infographics

    Infographics are fast becoming a popular way to convey messages to your audience in a more engaging format than plain text - and they're more effective than you think.

  • 07
    Dec
    A sky full of stars

    A sky full of stars

    Last night, off I went to another exciting networking evening with the Acumen Business Club. This time we were told - and all we were told - was to be at Brighton Station at 5pm sharp.

  • 05
    Dec
    Top of the box

    Top of the box

    Our very own sales campaign came to an end last month and I had the pleasure of awarding Mukesh from BAM Construction his prize last week - a breakfast for four from Cafe Rouge.

  • 28
    Nov
    Semiotics - communicating meaning with design

    Semiotics - communicating meaning with design

    Semiotics is a branch of anthropology which anchors signs and symbols into the culture of consumers. Semiotics is a cornerstone of brand equity management, since symbolic communication ties consumer needs, wants, and behaviors to the form of brand communication in branding, advertising, packaging and website design.

  • 23
    Nov
    A Storm at the House of Commons

    A Storm at the House of Commons

    Yesterday, we were at the House of Commons to help launch the Castle Debates annual report for 2015/16.

  • 21
    Nov
    Spot colour vs. CMYK vs. Pantone - what you need to know

    Spot colour vs. CMYK vs. Pantone - what you need to know

    A quick guide: What’s the difference between process colour and spot colour?

  • 11
    Nov
    You know it's Christmas when...

    You know it's Christmas when...

    Whether you like it or not, Christmas is coming. It will be here before you know it and no matter how advanced your festive planning skills are, there’s bound to be that last minute panic.

  • 09
    Nov
    Trust trumps conservatism and other marketing thoughts

    Trust trumps conservatism and other marketing thoughts

    I start writing this with shock shaking through my fingers this morning, as I am sure many people are feeling today. But unlike many elections, I think this one has been more about picking the lesser of two evils and showing how some values trump others.

  • 08
    Nov
    The Devil's In The Detail

    The Devil's In The Detail

    Yesterday, I braved the cold weather and headed down to Devil’s Dyke for the third instalment of Acumen’s Business Networking Club.

  • 04
    Nov
    Be The Change

    Be The Change

    A few weeks ago I met Rose Farrar from LoveLocalJobs.com at a GDB networking event and she introduced me to something called "Be the Change" that I found really inspirational. Be the Change is a programme of six events run with local schools that invite "disengaged" year 9 teenagers (aged 13 and 14) to spend time out of school learning a bit about themselves. The goal is to get these kids, who are generally introverted or disruptive and don't enjoy school, to realise that if they change things about their attitude, behaviour or confidence they can have a bright future.

  • 28
    Oct
    Gone in six seconds

    Gone in six seconds

    You may have read in the news yesterday (27th) that Twitter announced it is to close video sharing platform Vine, just four years after it took social media by storm.

  • 25
    Oct
    The importance of kerning

    The importance of kerning

    Kerning is the adjustment of the space between individual letter forms in a piece of typography to be printed or published online.

  • 21
    Oct
    'Til the cows come home

    'Til the cows come home

    Last night, suited and booted, we headed off to Sandown Park for the auction of amazing bovine creations for the Surrey Hills Cow Parade.

  • 20
    Oct
    Supplying logo files to your designer

    Supplying logo files to your designer

    Most design projects will require the inclusion of a logo or two. But how do you supply your designer with a suitable logo file that meets the need of the task in hand? If you just download your logo from the header of your website and forward it on, not only are you not helping your designer, you’re not helping your brand either.

  • 17
    Oct
    Skeuomorphism to 2D design

    Skeuomorphism to 2D design

    You might have noticed recently that a number of well known, household brands have updated their logos, making them appear more simple or stylised.

  • 12
    Oct
    A fruitful afternoon of networking

    A fruitful afternoon of networking

    With an apple the only clue - which once again I received rather cryptically in the post, off I went to High Hurstwood for an afternoon of apple picking, mulching, pressing, drinking apple juice and learning how to make cider.

  • 11
    Oct
    What should you expect from your agency?

    What should you expect from your agency?

    Last week, over a coffee with a prospective client, I was asked "What should I expect from you if you were my agency?". That got me thinking about the vital elements for any agency to deliver for their clients. Here are my top five points.

  • 03
    Oct
    Tuxedo Function

    Tuxedo Function

    On Friday evening, we downed tools and donned dinner suits for the Johnston Press South Business Awards at the Grand in Brighton.

  • 28
    Sep
    What makes up a brand?

    What makes up a brand?

    A brand is more than just a logo. While it is an important part, it’s one of many that come together to create your brand identity. Here, we’ve highlighted eleven elements that help build your brand and given a quick guide to why we use them.

  • 22
    Sep
    How does Google work?

    How does Google work?

    A question we’re often asked by clients when we’re talking about their website is “How can we get to the top of Google?” Well, the answer is never an easy one to give - it’s a complex problem to solve but I’ll try to explain one part of the puzzle using an example.

  • 16
    Sep
    Networking with added spark

    Networking with added spark

    Yesterday, I attended the first Acumen Business Club networking meeting. We were told to wear casual clothes, walking shoes and meet at a pub in the heart of Sussex.

  • 12
    Sep
    New: Pantone Studio

    New: Pantone Studio

    You’ve heard of Pantone, the authority on colour and colour systems across multiple industries, design included. Pantone has become a byword for communicating colour. Many brands have their own unique colour identity - some have even patented them. The ability of modern printers and manufacturers to match Pantone colour tones exactly changed the creative game.

  • 05
    Sep
    An amoosing project for Storm

    An amoosing project for Storm

    On Friday, we were lucky enough to be invited to the VIP launch of the Surrey Hills Cow Parade. You may have seen one of the dozens of decorated cows adorning the hills and landmarks throughout Surrey over the last couple of months, and asked yourself - what is that all about?!

  • 05
    Sep
    Five Different Approaches to Start Your Campaign with a Bang

    Five Different Approaches to Start Your Campaign with a Bang

    You might have all your marketing tools in place and working together, your social media accounts set up with scheduled posts, your automation and CRM data ready, but in a world where your competitors are doing the same thing with the same challenges, getting cut through is not quite that easy. Here are some alternative ways to add that extra oomph to your campaign.

  • 01
    Sep
    Where should I get my marketing images from?

    Where should I get my marketing images from?

    We’ve all heard the saying “A picture is worth a thousand words”. And in today’s modern world, with information constantly bombarding us via an array of sources from magazines and newspapers, through to television, websites, emails and social media, an image really does help us take note and remember what we’ve seen or read. But where do you start and where do you get your images from?

  • 16
    Aug
    A brief guide to briefing

    A brief guide to briefing

    Briefing = giving your agency a correct and detailed creative brief is fundamental to the success of any project or campaign. It will ensure that the project can be budgeted effectively, that you receive an accurate creative interpretation and therefore better results all-round. Don’t feel like you need to be a slave to the keyboard either - simply invite your agency in to ask the right questions and then get them to write the brief for you. All you have to do is approve it. We adopt this approach and it makes our clients’ lives much easier.

  • 08
    Aug
    The bigger picture

    The bigger picture

    There are so many different types of image file - why? – because they are all used for different purposes under different circumstances. We’ll cover the basics and look at the most commonly used file types and when to use each – JPEG, GIF, TIFF, PNG and BMP.

  • 03
    Aug
    When life gives you Mellons...

    When life gives you Mellons...

    We’re delighted to welcome Paul Mellon to the Storm team to boost our in-house design team.

  • 27
    Jul
    Storing passwords the old-fashioned way

    Storing passwords the old-fashioned way

    This morning a “white hat” hacker (i.e. one of the good guys) has published a report highlighting a security weakness he just discovered in a popular online password storage service called LastPass. View his tweet here.

  • 14
    Jun
    Win-win or win-lose? Our take on 'free pitching' within the design industry

    Win-win or win-lose? Our take on 'free pitching' within the design industry

    A client may sometimes ask an agency to respond to a creative brief as part of the pitch process. This is a strange situation in many ways as they are asking for free creative work up front, and, in most cases with no definitive budget allocation.

  • 02
    Jun
    Storm at Clerkenwell Design Week

    Storm at Clerkenwell Design Week

    Last week, some of us downed tools for a day of inspiration at Clerkenwell Design Week. The annual festival of architectural creativity and design, taking over London’s EC1, celebrates the very best talent from a range of design disciplines from furniture to sculpture. We've collated our favourite pieces from the various exhibitions - you'll find them in the graphic below. Simply click the image to view and get inspired.

  • 26
    May
    News from Twitter

    News from Twitter

    On Tuesday, Twitter's Chief Executive Jack Dorsey announced an overhaul to the rules governing how users produce and publish their tweets.

  • 29
    Apr
    The Five Things You MUST Have On Your Website

    The Five Things You MUST Have On Your Website

    After months of in-depth research, we are pleased to announce the definitive list of the top five things your website must contain.

  • 22
    Apr
    How will future technology shape marketing?

    How will future technology shape marketing?

    We’re busy driven professionals with minimal time to absorb new messages and information. Technology is being designed with this in mind - making information easily accessible and easy to digest.

  • 21
    Mar
    And the winner is...

    And the winner is...

    On Thursday night we were at the Gatwick Diamond Business Awards, celebrating the very best in local business talent.

  • 26
    Feb
    A Night of Komedy

    A Night of Komedy

    Last night, we downed tools and headed for Komedia in Brighton to check out the comedic talents of Alun Cochrane.

  • 11
    Feb
    GDBA 2016 - Fabulous Finalists

    GDBA 2016 - Fabulous Finalists

    Once again, we have been judging the Award for Customer Delight at the Gatwick Diamond Business Awards this year.

  • 03
    Feb
    Logo Logic

    Logo Logic

    Last month, we Tweeted an insightful video from a man who is paid to create logos.

  • 22
    Jan
    Out of Character

    Out of Character

    You may have seen in the news recently that Twitter is considering extending the character limit on individual tweets from 140 to 10,000.

  • 15
    Jan
    New AJW website takes flight

    New AJW website takes flight

    Over the past few months, we have been working with new client AJW to design and produce a new and improved company website. The culmination of a couple of months of graft (and locking the Web Team in a dark room) saw the site go live today, and it's something we're immensely proud of.

  • 11
    Jan
    You wait all day for a Buss...

    You wait all day for a Buss...

    We're delighted to announce that Stefan Buss has joined the team as Business Development Manager.

  • 03
    Dec
    Microsite or Landing Page?

    Microsite or Landing Page?

    We're often asked by our clients - what's the difference between a landing page and a microsite? Which one is best for me and my business? What's involved in setting them up? Well, we've put together a short guide below which should help clarify the difference and put you in the know.

  • 11
    Nov
    GDB Charity Karting Challenge - The Results

    GDB Charity Karting Challenge - The Results

    Back in October, you may remember that we took part in a twelve-hour karting endurance event for charity with our friends from Gatwick Diamond Business.

  • 25
    Sep
    What's In A Name?

    What's In A Name?

    As a business, your name says, or can say a lot about you. Some even define a market, a genre or a product. Over at Storm, we have been recently working on a couple of branding projects for our clients, some of which involve a potential change in name. Changing the name of your brand or business is a huge move, regardless of your industry. Through expansion or repositioning, you might be thinking that a fresh new name is just what you need to engage more of your existing, or to garner new customers.

  • 11
    Sep
    12hr gdb Charity Go-Kart Challenge

    12hr gdb Charity Go-Kart Challenge

    Storm are taking part in the 12hr gdb Charity Go-Kart Challenge on 1st October. This will involve teams of 6 drivers travelling the equivalent distance from Manor Royal to Le Mans (over 540km via Dieppe) … in Go-Karts!

  • 25
    Aug
    The Power of Process

    The Power of Process

    Process. Part of the services marketing mix and a means to achieve a desired outcome. Every business has one.

  • 13
    Feb
    The Subliminal Meaning Of Colour

    The Subliminal Meaning Of Colour

    We're designers and creatives. We love colour. There have been plenty of studies into the way colour impacts upon our thought processes and judgements, but at Storm we've been working on a number of projects where clients have asked us to take a look at their brand colours. The most successful brands in the world have coloured logos. But you knew that, didn't you? What you didn't know was the subliminal impact these colours have on your brain before, during and after you engage with them. This isn't new news, but perhaps you've never really stopped to think about it. Chances are your favourite brand could be your favourite because of the way its logo made you feel the first time you saw it. We take on average 90 seconds to make a sub-conscious judgement on a product. Between 60-90% of that judgement time is based on colour.

  • 19
    Sep
    Top Four 2015 Technology Predictions

    Top Four 2015 Technology Predictions

    The Consumer Electronics Show 2015 was recently held in Las Vegas at the beginning of January. A global stage for innovation, it showcased latest innovations, from new wearable technology, to Quadcopters with an unrestricted 360-degree camera view, and BMW's smart car that connects to your smartwatch to self-park.

  • 13
    Jun
    Storm Tri-500 challenge is over! 500 miles!

    Storm Tri-500 challenge is over! 500 miles!

    Storm set a company challenge to complete a bespoke triathlon in February 2014 to raise money for St Catherine's Hospice in Crawley. The challenge was to get ourselves running, cycling and swimming to reach a target of 500 miles to raise £500 within 28 days.

  • 16
    Jan
    Integrated Marketing - A White Paper

    Integrated Marketing - A White Paper

    View our white paper on making integrated marketing work for you. Please download our free white paper on integrated marketing, the paper talks to industry experts including the CIM and Managing Director at Storm, Matt Saunders.

To ensure we give you the best experience on our website we use Cookies. You can change your cookie settings at any time. However, if you continue without changing your settings we will presume you are happy to receive all cookies on the Storm website.

Continue